Gender Study Essay - 981 Words

Rachel Luo M/W 9:30am-10:45am 9/29/2011 In Spite of Women – Esquire Magazine and the construction of Male Consumer Rhetorical Analysis One During early thirties and forties which was right after the depression, government and corporate felt the necessity to revive the market. At that time, people thought women were the ones with dominating consumption powers. As Kenon Breazeale quoted in his article, â€Å"Women are indeed the shoppers of the world.† (Breazeale, 231). However, some people such as those in journalism fraternity regarded women’s buying power as â€Å"gullible vulnerability to consumerism’s trashy faddishness† (Breazeale, 232). Those people spread wide hostility toward women’s taste and argued that men should be the ones with†¦show more content†¦Breazeale here showed how Esquire trashed women’s taste in food and at the same time implied that male was much better in enjoying good food. By quoting several similar examples about home dà ©cor and drink, Breazeale pointed out that all those articles weren’t written in any occasional incidents. By contrast, Esquire was knitting similar misogynistic threads for years to conceptualize people about the gender related meanings of good and bad taste. Food such as steaks and fowl, home dà ©cor with clean and functional features and alcohol were considered as good and related with masculinity. On the other hand, ornamentation, carrot teensie-weenesies and anti-alcohol were perceived as bad and femininity. As a summary of the function of text, Breazeale concluded that all Esquire did were trying to recuperate a female-identified role for men which need arguing against traditional gender related social roles. Yet at the same time, Esquire conveyed the message that any attempts of changing the traditional modes of patriarchal rules was not allowed. So it was necessary to emphasize the privilege that male had over female. This job was accomplished by the other function of the magazine – illustrations. Breazeale argued that by showing erotic spectaclesShow MoreRelatedFeminism, Gender, And Gender Studies767 Words   |  4 Pagesseparately, it is changing into a common definition of gender. Meaning no matter if you are female or male, gender will be known as a definition for both and there will be no separation. Men and masculinities also called men studies, which was a critique to the rising men’s rights movement. It is a sub study of gender studies which gave the definition to masculinities by R.W. Connell.*** A lot of people believe feminism is what put gender in the mainstream. Years in the past we always saw men asRead MoreThe Study Of Gender Inequality2827 Words   |  12 PagesThe Study of Gender Inequality in Islamic Iran Early in the term I read the book Iran Awakening by Shirin Ebadi and grew fascinated with her account of life in Iran before, during, and after the Islamic Revolution. 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